National Mass Participation Sport Tourism Monitor

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The first W2 Consulting National Sport Tourism Monitor examines the impact of Sport Tourism across Ireland.  The report is based on data analysis of a national sport tourism survey of 1044 event participants who took part in range of events and sports disciplines in 2015.  This first National Sport Tourism Monitor focuses on the impact of hosting mass participation events across various disciplines.

This economic analysis of mass participation events demonstrates the impact of sport participation in host destinations and the extended economic impact as a result of sustained participation in events and training activities among sport tourists.  The study reveals the value of hosting such events across urban, rural and coastal settings highlighting the opportunity sport tourism presents for all locations.

The National Sport Tourism Monitor outlines the impact of mass participation sport tourism under the following categories:

  • Economic and Destination impact from a sample of the largest mass participation events across Ireland.
  • Sustained annual expenditure impacts of sport tourists participating in a range of events.
  • Examination of sport tourist event consumption patterns – ‘active’ sport tourists versus ‘passive’ sport tourists.
  • Sports participation impact as a result of taking part in mass participation sport tourism events.
  • Destination development impact through hosting mass participation events.
  • Participant profile of mass participation events.

 

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KEY FINDINGS: SAMPLE SIZE 1044

Mass Participation Event Impact

  • Based on the participation levels of twelve of the leading mass participation events in Ireland had an economic impact of €46.6 million in 2014/15. (e.g. Dublin City Marathon, Tour de Conamara, Tour de Burren, Ring of Kerry, Gaelforce etc.)
  • There was a total of €24.8 million direct expenditure into local economies.
  • These twelve mass participation events generated a total of 95,133 bed nights for the Irish economy.

Sustained Annual Expenditure Impacts of Sport Tourists

  • Sport tourists spend an average of €788 a year attending mass participation events.
  • Male mass participation sport tourists spend an average of €837 a year attending events.
  • Female mass participation sport tourists spend an average of €665 a year attending events.
  • Triathletes spend on average €943 a year participating in events
  • Cyclists spend on average €761 a year participating in events
  • Athletes spend on average €720 a year participating in events

Destination Development Impact

  • 77% of sport tourists consider the distance to the event as very important when deciding to stay at least one night at the host destination
  • 54% of athletes strongly agree that the host destination plays a major role in the decision to participate in an event
  • The Wild Atlantic Way destination management programme is now a key factor in attracting participants to events in the West of Ireland

Participant Profile

  • Mass participation sport tourists are 71%  were male, 29% female
  • Sportive Cyclists spend on average 5 nights away a year participating in events
  • Triathletes spend on average 4 nights away a year participating in events
  • Athletes spend on average 2 nights away a year participating in events

Click here to download the complete report