W2 Consulting Partner to International Conference: Sport, More than a Game

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W2 Consulting in partnership with the School of Management, Swansea University, European Institute of Identities, International Dynamic Destinations, Populous Architects and Edward Coaches present ‘Gwlad, Gwlad’: Sport, More than a Game, an International conference  exploring the relationship between Place, Identities & Sport.

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Hosted by the School of Management at Swansea University on 14th April 2016 the Conference is open to all and free to attend (with donation to Sports Relief)

Keith Wood, Director W2 Consulting will chair a discussion on the Irish & Scottish Experience of Sport, Identity and its association to People & Place.

PROGRAMME
08.15 REGISTRATION AND COFFEE
DOMESTIC ARRANGEMENTS Terry Stevens
09.00 WELCOME & INTRODUCTIONS FROM SWANSEA UNIVERSITY Professor Martin Stringer, Pro Vice Chancellor;Professor Mike Sullivan, VP Strategic Partnerships And Professor Of Policy AnalysisProfessor Marc Clement, Vice President And Dean School Of Management
09.15 CHAIR’S COMMENTS Professor Laura McAllister, Chair Sport Wales & Political Commentator
THE IRISH AND SCOTTISH EXPERIENCE
09.30 CASE STUDY 1 To The Brave And The Faithful” Enda Lynch, Commercial & Marketing Manager, Munster Rugby
09.50 CASE STUDY 2 “Be There. All The Way -The Gaelic Athletic Association And Its Communities”:Colin Regan, Health & Community Manager, GAA
10.10 CASE STUDY 3 “Sport In The Highlands Of Scotland”, Willie Cameron, Loch Ness Marketing
10:30 PANEL DISCUSSION  Keith Wood (W2 Consulting)Hala Ousta (Diversity & Inclusivity Officer, Scottish Football Association),Willie Cameron (Loch Ness Marketing),

Harry Connolly (Visit West Belfast),

Enda Lynch (Munster Rugby),

Colin Regan (GAA)

11.15 BREAK – THE SEVENTH INNINGS STRETCH
THE DANISH EXPERIENCE
11.45 DISCUSSION “Super League Songs”Leif Lønsmann (Managing Director Dr Koncerthuset, Copenhagen) With Phillip Faber (Conductor, Danish  Radio’s  Girls’ Choir)
TOGETHER STRONGER: THE SOCCER EXPERIENCE
12.15 DISCUSSION “The Faw And The Euros 2016: Engaging With The Nation”Ian Gwyn Hughes (Head Of Public Affairs @ Faw) In Conversation With Chris Coleman, (National Coach, Faw)
13.00 LUNCH & NETWORKING
14.00 CASE STUDY 4 “Wales And Adventure Sports Tourism”Mari Stevens, Director Marketing , Visit Wales
14.30 CASE STUDY 5 “Designing Stadia To Reflect Identity”Professor Geraint John, Populous Architects
14.50 CASE STUDY 6 “The Reason Why – Fan Engagement Around The World” Julian Jenkins, Founder, Fanalyse
THE WALES EXPERIENCE
15.15  “THE SOUTH WEST WALES EXPERIENCE” “From A Jack To A King”Chair: Mal Pope In Conversation With Cllr Robert Francis Davies (City And County Of Swansea) And Representatives From Swansea City AFC Supporters Trust; Richard Lancaster, (Swansea University) And Representatives Of The Ospreys, The Scarlets
“THE WALES RUGBY EXPERIENCE” Chair: Lowri Morgan (Broadcaster And Adventure Sports Woman) With Richard Lancaster, (Swansea University) And Representatives Of The Ospreys, The Scarlets
16.15 CONCLUDING REMARKS Dr Alan Sandry & Syd Morgan, European Institute Of Identities, Swansea University
16.45 FILM SHOW From A Jack To A King

DATE: 14th April 2016
VENUE: Taliesin Theatre, Swansea University, Wales
ATTENDEES: Open to All
ENTRY: Free of Charge (with donation to sports relief)
PROGRAMME: Download

The purpose of INTERNATIONAL DYNAMIC DESTINATIONS (IDD) is to research, collate, disseminate and promote innovation and international best practice in destination development and place-making. Destination management is now regarded as the most significant aspect of growing a sustainable tourism industry. As a result, IDD is entirely aligned to the UN World Tourism Organisation’s priorities and agenda for tourism development over the next decade.