W2 Consulting devise new Cycling Ireland Strategy

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Layout 1The growth in participation across all cycling disciplines and increasing success among  Irish elite cyclists are among two of the key areas for future focus in the newly launched  Cycling Ireland Five Year Strategy.  The strategy was devised by W2 Consulting after a  period of consultation with a broad range of stakeholders.  The growing status of the sport  and the ambition of Cycling Ireland to capitalise on this recent success is reflected across  the 6 pillars of the strategy from sport development to becoming the national voice for  cycling.    Membership of Cycling Ireland has grown to 23,000 members and almost 400  clubs.

The Strategy is being officially launched at the annual Cycling Ireland  Awards Night  this Saturday 15th November 2014.